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Max Factor Global Launch

Global launch of the Priyanka Jonas Universal Collection for Max Factor

Working in partnership with design led agency, The Cultivators and Cirkle PR, we produced and managed the global launch of the Priyanka Jonas Universal Collection for Max Factor, to an audience of international press and influencers.

The event was held  at The Vinyl Factory, London, in January 2023. We completely transformed this blank canvas space, the centre piece of which was three, large gold-trimmed cubes to showcase each element of the new collection – lips, nails and eyes. Each cube offered a different, interactive or theatrical experience and instagrammable moment, the highlight of which was a dramatically choreographed show and kabuki drop revealing Priyanka herself.

Guests were also given the opportunity to trial the products and enjoy makeovers in a custom built VIP make-up room and nail bar, whilst enjoying bespoke, colour-themed canapés and cocktails, all set to the sounds of a top female DJ.

Wow what a fantastic event. That reveal moment was something special – I had goosebumps! There was never any doubt in my mind as I know we’re always in safe hands with you guys but the execution and atmosphere was incredible with every detail being so well thought through.I have loved working with you all.”

—  Amy Wanstall – Influencer Marketing & Communications Lead – Mass Cosmetics & Skincare, Max Factor