Design, creative production and logistics for a series of consumer and trade events to promote the wine, food and culture of Argentina
We’ve been working with Wines of Argentina since 2013 and are proud to be considered an extended part of the team within this family-owned company.
Following the success of our award-winning consumer event, Cambalache, Wines of Argentina challenged us to come up with a ground-breaking wine event, showcasing the incredible aesthetic of its wine-making regions and their innovative wineries.
We created a digital vineyard, where guests took a left-field excursion deep into Argentine wine country. With live visuals from award-winning multi-media artists, DJs and cutting-edge ‘mountain’ cuisine from a top winery chef, this was wine tasting for the modern age.
Since Barullo, we’ve taken the concept further, rolling it out as a series of trade wine tasting events, each with a different theme and style of wine.
Our ‘Barullo Sessions’ have included an intimate supper club hosted by ‘maverick’ wine makers, summer-themed white wine tastings on sun-drenched London rooftops and an interactive Malbec-themed blind tasting.
“There seems to be a strong sense of direction with the Barullo Sessions. A breath of fresh air. It’s a bit like a vinous box set. Each one highlighting the best of what Argentina has to offer from a given category”
— The Buyer