A game-changing, contemporary wine event relevant to a younger generation, positioning Argentine wine as the go-to choice for this audience
Cambalache: ‘One Night in Argentina’ was a cutting-edge, multi-sensory wine event to showcase the culture, food and wine of the country. It took consumers on a journey to experience the best of Argentina in a single night.
A completely new, immersive concept for the wine industry, the critically acclaimed, sell-out event won two awards, including Gold for Best Brand Experience and Highly Commended for Most Immersive Event.
The event sold out the following year in both London and New York and was responsible for a 10% uplift in Argentine wine sales in the UK.
“The organisers of Cambalache have certainly set the bar high for wine tasting events”
— Harper’s Bazaar