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Extreme Launch, Nestle

Production and logistics of a brand activation for a new product launch during Brighton Pride 2022

When Nestlé wanted to launch their new, stylish ice cream, Extrême, to the UK, we knew it had to be something special and in keeping with their Above the Line campaign, which was all about self expression.

So, we created the ultimate platform for people to ‘Take it to the Extreme’ and express their individuality and ‘extremeness’: a catwalk at Brighton Pride, complete with a 3D product display wall and revolving stage.

It allowed parade goers to channel their fave models or drag queens, strut it out down the catwalk and strike the ultimate ‘extreme’ pose at the end –all while enjoying a free ice-cream, of course.

“Such a cool activation. I love the revolving catwalk”

— Prider Goer